№ 5
Issue May 22, 2026

A weekly list of
problems worth solving.

Each week we read Reddit and pick the complaints that look like real business ideas worth building.

Editor's note

A note before the list.

Four of this week's seven ideas share the same problem: a platform or middleman that's supposed to serve you ends up working against you. Etsy takes money from sellers for packages that arrived, streaming services run ads on paid plans, phone systems keep you waiting for hours, and legal recruiters submit your resume to 100 firms without asking. Of the seven, I'd build "Simple Multiplayer Game Engine for Indie Developers" first: it scored a 5 on demand and the builder had a paying customer within one week of listing. If you build any of these, I'd love to hear how it goes.

Until next Thursday,
The Editor
Theme

Software & SaaS

2 ideas
01
Software & SaaS

Simple Multiplayer Game Engine for Indie Developers

Building a multiplayer online game as an indie developer means writing a lot of networking code or using tools built for large studios. One developer built a simpler engine and had a paying customer within a week of listing it.

The problem

Indie developers can build single-player role-playing games with tools like RPG Maker, but nothing similar exists for multiplayer online games. The poster built their own engine, made it easy to use without coding, and released it while it was still unfinished, about a month after starting. The first sale came within a week at $250, and the second was $400 (the higher-priced plan). By month 2.5, they had 14 active users and $2,700 in total revenue.

Why it's interesting

Developers are paying $250–$400 per user before the product is finished. The RPG Maker community has millions of users for single-player games; fewer of them build multiplayer online games, but they have no tool for it. That gap is still open.

02
Software & SaaS

AI That Sits on Hold for You

Most people have burned hours waiting on hold for insurance or government calls. A founder in Canada is building an AI that dials, navigates the phone menus, and calls you back only when a real person picks up.

The problem

The poster burned 2 hours last week on a single insurance call: 47 minutes on hold before getting disconnected, then 38 more minutes that ended at the wrong department. The tool they are building dials the number, works through the automated menus, and waits on hold for you. It only rings your phone when a real human is on the line. You handle the conversation and any verification yourself.

Why it's interesting

This problem affects anyone who calls an insurance company, a government office, or a hospital in any country. Some companies let you request a callback instead of waiting on hold. But that only works if the company has set it up. This AI works through the menus itself and waits on hold for you. No phone company offers that.

Theme

Services & Marketplaces

2 ideas
03
Services & Marketplaces

Shipping Insurance for Marketplace Sellers

Etsy is taking money from sellers' accounts on refunds for packages that tracking shows as delivered. Standard shipping insurance doesn't cover this scenario.

The problem

An Etsy seller had multiple orders refunded from their shop funds in the past month, all on packages USPS tracking showed as delivered. One order was purchased April 30, shipped the same day, tracked as delivered May 15, and refunded May 20 after the buyer filed a case. The seller met every requirement Etsy lists: same-day shipping, tracking, correct address, and a same-day reply to the buyer. Etsy still declined Purchase Protection.

Why it's interesting

Etsy has millions of active sellers. If the platform is cutting back on what qualifies for buyer protection, sellers who follow every rule still lose money with no way to recover it. A seller knows the exact dollar amount of each bad refund, which makes pricing a separate insurance product straightforward.

04
Services & Marketplaces

Legal Recruiter That Asks First

Legal recruiters can submit an attorney's resume to 100+ firms all at once, without explaining the consequences. Each submission blocks the attorney from applying to that firm, or using another recruiter, for six months.

The problem

One attorney on r/Lawyertalk had their resume sent to "well over 100 firms" by BCG Attorney Search without knowing what that meant. Each submission starts a six-month period where that firm won't consider a direct application or a competing recruiter's submission. The poster says their "options in the market have been wiped out for half a year." No recruiter currently requires per-firm written approval before submitting.

Why it's interesting

Associates at large law firms earn $225K+ per year, so a six-month lockout from 100 top firms has real financial consequences. The recruiter fee model gives recruiters every reason to submit widely and no reason to be selective. Attorneys hurt by mass submissions would actively seek out a recruiter that required their approval first.

Theme

Consumer Products

2 ideas
05
Consumer Products

Hardware That Mutes TV Ads

TV ads keep playing even on paid streaming plans. This builder spent months making a device that detects and mutes them automatically.

The problem

The poster got frustrated manually muting commercials on streaming services, even on paid plans that still show ads. He built a device that listens to the audio coming from the TV, detects ads, and cuts the volume. It connects via a headphone jack, red-and-white AV cables, or an optical cable, and plays through external speakers. External speakers are required because the TV's built-in copy-protection locks audio inside the TV.

Why it's interesting

People already pay monthly for "ad-free" tiers that often still run ads, which means there is a real price to beat with a one-time hardware purchase. A soundbar with this built in would remove the external speaker requirement for most households. No consumer hardware product does this today.

06
Consumer Products

Fan That Skips the Empty Space

Most fans spend half their time blowing air at an empty wall. A small change to how oscillation works could fix that.

The problem

Standard table fans sweep the whole room on every pass, blowing air at empty spots between the people actually using them. The poster wants to "set 2 key points so it only oscillates between occupied zones": desk to bed, or sofa to chair. No current fan lets you define two specific boundary points this way. You get a fixed sweep angle or a stationary position. Nothing in between.

Why it's interesting

Oscillating fans sell in huge numbers every year, and no major brand currently lets buyers choose their own two start and stop points for the oscillation. A product that adds this with a simple dial or app would compete in a large market where buyers already exist and upgrade regularly.

Theme

Healthcare & Education

1 idea
07
Healthcare & Education

Session Recap Tool for Therapists

A therapist lost two clients because they couldn't follow up on what they'd discussed the week before. Back-to-back appointments leave no time to re-read full notes before each session.

The problem

This therapist was fired by two clients for losing track of what was covered in past sessions and giving no direction. The reason is time: when appointments run back-to-back, there's no chance to re-read full notes, so they rely on memory or skip the review entirely. They asked for something that makes follow-up items "more obvious in the note" or tracks them separately. Current note-taking apps for therapists store full session notes, but nothing lists the two or three things worth remembering before the next appointment starts.

Why it's interesting

Losing clients over this is a direct financial hit. A focused tool could charge a monthly fee and easily pay for itself. The problem is specific enough to solve without replacing the full note-taking process therapists already use.

How these ideas are picked.

Every Thursday a small program reads a list of subreddits where people post about problems they would pay to fix, or show products that strangers are asking to buy. Posts that look like real ideas get sent to a language model. The model rates each one 0 to 5 on three things: how clear the problem is, how strong the demand looks, and how big the market could be.

None of these ideas have been checked. Treat them as places to start your own research, not as final answers. The best signal here is often the comment thread on the original Reddit post, not the scores.